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Archive for the ‘Words, Words, Words’ Category

At the workshop, the question arose as to how much time in a week should someone allocate to writing. I thought of addressing this here as it is a blogging 101 question.
Instead of giving the usual “it depends” let me put it this way. Think of a blog as a space a to take down [...]

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Writing comes easy to many -we all write loads of emails, don’t we?- but writing to a targeted audience doesn’t come naturally. Writing for new media, is someting else entirely.
In a recent workshop I shared four principles worth keeping in mind when writing today.

Write the way they [...]

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