IABC Phoenix is bringing back the Shel Holtz. Which means another jam-packed session on social media for IABCers and non members. I attended the last one in 2006, so I highly recommend this.
Shel isn’t just an authority on social media, he’s a hands-on user. If you read his blog, or listen to his podcast (co-hosted with [...]
Archive for March, 2008
Shel Holtz Workshop in April
Posted in Uncategorized on March 25, 2008 | Leave a Comment »
Journalists approve of social media
Posted in Uncategorized on March 21, 2008 | Leave a Comment »
Journalists are not as fearful or pessimistic of the new media as some make it seem. Pew Research study just out finds that journalists do approve of the changes taking place in their business model.
Considering the impact of the internet and social media on their business model, local and national journalists have given new media [...]
Writing for the connected "Mediasphere"
Posted in Uncategorized on March 19, 2008 | Leave a Comment »
I used this example to illustrated a connected mediasphere, and how writers need to consider the non-linear nature distribution (and consumption) of content when they write.
Thanks to Marcom Interactive for this map of the Modern Mediasphere.
Finding your niche
Posted in Resources, Shallow pool on March 15, 2008 | Leave a Comment »
Maybe you want to write for a print publication, but have no clips to show. How do you pitch them?
A good place to start is to check out to what extent they cover the territory. Since any territory, be it business, health care, finance, entrepreneurship, keeps changing all the time, you will soon see some [...]
Time & Tone of voice
Posted in Words, Words, Words on March 12, 2008 | Leave a Comment »
At the workshop, the question arose as to how much time in a week should someone allocate to writing. I thought of addressing this here as it is a blogging 101 question.
Instead of giving the usual “it depends” let me put it this way. Think of a blog as a space a to take down [...]
The look of your blog. Why it matters
Posted in Design on March 8, 2008 | Leave a Comment »
Writers don’t always pay enough attention to design. Writers getting into social media, should too.
“If you really want to show how much you care about your readers, your niche and your blog, your next step should be concerned with what your blog actually looks like,” says Nancy Williams.
She has good advice on picking a theme [...]
Choose your words carefully
Posted in Words, Words, Words on March 7, 2008 | Leave a Comment »
Writing comes easy to many -we all write loads of emails, don’t we?- but writing to a targeted audience doesn’t come naturally. Writing for new media, is someting else entirely.
In a recent workshop I shared four principles worth keeping in mind when writing today.
Write the way they [...]
Writing for social media
Posted in Shallow pool on March 6, 2008 | Leave a Comment »
So you want to dive into the social media and are not sure where to start? Get your feet wet by posting comments and reviews into sites that welcome them. Here are a few:
Book Reviews. Readers’ reviews are what make sites like this so good. Check out a review of a book or product [...]
Resources on Blogging
Posted in Resources on March 3, 2008 | Leave a Comment »
In case you are interested, here are some of the references I used in my presentation:
20 additional tips on blogging – from Maria Schneider, Writer’s Digest magazine.
The Modern Mediasphere –by Marcom Interactive
How blogs influence search engines – Karen Bannan in B&B magazine
CEO Blog -Sun Microsystems’ Jonathan Schwartz’s
